A natural evolution from decades of supplying everyday essentials.

Chef Rose grew from one of Talasco Dagang’s core businesses: general and commodity trading.

For years, Talasco has been involved in sourcing and supplying the everyday pantry essentials used by both households and commercial customers. From cooking oil, rice and flour to noodles, ghee, shortening, other dry goods and bottled beverages, our focus has always been on products people need and use every day.

From Supplying Products to Creating Our Own

Working closely with the supply and distribution of these essentials gave Talasco a clear understanding of the market, from sourcing and pricing to packaging, availability and what customers value.

That experience led to a natural next step: creating a brand of our own.

Chef Rose was born as Talasco’s homegrown consumer brand, bringing our experience in essential food commodities directly to the shelf.

Everyday Essentials, the Chef Rose Way

Chef Rose is built around a simple philosophy: good everyday products, dependable quality and accessible value.

Starting with the pantry essentials we know best, our ambition is to steadily grow Chef Rose into a trusted name for the products found in Malaysian kitchens and food businesses every day.

Born from experience. Made for everyday essentials. Chef Rose, proudly by Talasco Dagang.